Why Pokémon GO Lure Modules are Great for Small Businesses

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Since its release, Pokémon GO has taken the world by storm as people of all ages have come together to “catch ’em all.” Pokémon GO is a free mobile gaming app for iOS and Android smartphones that allows players to play the Pokémon games in a whole new way. Thanks to Niantic’s real-world gaming platform, the app uses actual locations for exploring and capturing Pokémon, collecting items at PokéStops, and battling against others at PokéGyms. Not only does this game benefit players by encouraging them to exercise, socialize, and explore their surroundings, it has also greatly benefited small businesses. How? We at Blogging Rubbish are here to tell you why Pokémon GO is great for small businesses.

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If your business happens to be a PokéStop on the game, you have probably noticed people stopping by while on their phones and leaving shortly after. Chances are they are playing Pokémon GO and were just collecting items that PokéStops drop in-game. While that might seem good for business, the real benefit comes when you use an item called a Lure Module. Lure Modules are items that, once activated at a PokéStop, will cause random Pokémon to spawn for those playing the game at your location. One Lure Module lasts for 30 minutes and once it is activated it is sure to attract nearby players as it appears on their game’s map.

Lure Modules can be purchased in-game, and has the option of either buying one Lure Module for 100 PokéCoins or eight Lure Modules for 680 PokéCoins. You can get PokéCoins by purchasing them in-game with the following options:

  • 100 PokéCoins – $0.99
  • 550 PokéCoins – $4.99
  • 1,200 PokéCoins – $9.99
  • 2,500 PokéCoins – $19.99
  • 5,200 PokéCoins – $39.99
  • 14,500 PokéCoins – $99.99


Let’s say you don’t even have a PokéStop at your business but you would like to get in on some of the benefits. Print up some flyers or bring a sandwich board to your nearest PokéStop that says this “Lure is on us” with your website or business’s name on it. It is simple, cheap, and memorable.

Remember: PokéStops may attract people to stop by, but Lure Modules convince them to stay.

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